About GroRight

A clearer direction
for business protection.

GroRight brings business continuity, ownership planning and corporate wealth planning into one considered conversation, built around life insurance.

A small business owner at their workplace

Built around business decisions

Insurance is most useful when its purpose is clear. Our approach starts with the people, responsibilities, and agreements that keep a business moving, then considers the role coverage could play.

Meet the people behind the advice

Your advisor

GroRight’s advisors are licensed life insurance advisors in Alberta. You’ll meet your advisor on your Discovery Call, and you’re welcome to ask for their licence details at any time.

Service area

We work with business owners across Canada. GroRight’s advisors are licensed in Alberta, and advice is provided only in a province or territory where the advisor working with you is licensed. If that isn’t the case for your location, we’ll tell you on your first call.

What GroRight is

We work with Manulife and Equitable to explore insurance options suited to your business and personal priorities.

GroRight helps business owners find appropriate coverage through a licensed advisor. GroRight is not an insurer; coverage is provided by the insurance company that issues the policy.

GroRight’s advisors are licensed in Alberta, and advice is given only where the advisor working with you is licensed.

Want to know more before you talk to us?

Read the planning FAQs or send a general inquiry.