Good questions.
Clearer decisions.

No. GroRight helps business owners find appropriate coverage through a licensed advisor; the policy itself is issued by an insurance company. We work with Manulife and Equitable to explore insurance options suited to your business and personal priorities.

No. Corporate-owned describes the policy owner. Key-person describes a business protection purpose. A company-owned policy can be arranged for key-person protection, but the terms are not interchangeable.

Not necessarily. Corporate-owned and key-person policies commonly address company obligations. Group employee life plans generally provide employee coverage through an employer-sponsored arrangement. If group benefits are on your list, raise it on your Discovery Call and we’ll tell you whether we can help.

It may provide funding after an insured shareholder’s death when coordinated with an appropriate legal agreement. The agreement, valuation, ownership structure, beneficiary designations, and coverage amount all matter.

No. Applications are subject to underwriting and insurer acceptance. Benefits, exclusions, premiums, and effective dates depend on the policy. A conversation or application does not put coverage in force.

Do not assume that they are. The treatment depends on the arrangement and applicable law. Obtain advice from your accountant or tax professional before relying on a tax outcome.

Review existing policies before making changes. Replacement can involve new underwriting, different terms, costs, and other consequences. Do not cancel existing coverage based on this website.

We work with business owners across Canada. Our advisors are licensed in Alberta, and advice is provided only where the advisor working with you is licensed. We’ll confirm this on your first call.

Start with general business priorities and existing coverage information. Do not send medical records, identification documents, banking details, or confidential shareholder documents through an initial website inquiry.